Tourism continues to be touted as a big part of Collie’s untapped potential and is already a sector that has seen expansion in the town’s surrounding areas in recent years.

Collie River Valley Tourism Visitor Centre manager Tracey Peach said bike trails and pristine lakes continued to draw people to town in increasing numbers.

“We were at out busiest ever over Christmas and New Year,” she said.

“The numbers we saw coming through were just huge compared to previous years and there is still room to grow.

“If I had a dollar for every time somebody asked me about Black Diamond I would be very rich”

She said there was still plenty of untapped areas that could be explored in around the town.

“I don’t think a lot of people realise what Collie has to offer,” she said.

“The art gallery, museum and replica mine are just a few the things people don’t know about.

“A lot of people are still surprised by how tidy and green it is here because there’s still a perception that it’s just a dirty mine town.

“A lot of the feedback we get is about how clean and modern we actually are.”